近日

新加坡沈氏休闲集团

（Sim Leisure Group）

旗下 “ESCAPE市外逃园”项目

正式签约落户

广州开发区、黄埔区

该项目是外资巨头

进军中国市场的“首秀”

预示着黄埔将

迈入“大型主题乐园”时代

Singapore-listed Sim Leisure Group has recently chosen Guangzhou's Huangpu district for its first venture into the Chinese market, signing an agreement to build a 400-million-yuan integrated leisure and tourism project.

该项目是沈氏休闲集团进入中国市场的 首个项目， 总投资达4亿元，将打造为多业态一体的综合休闲旅游景区 ，开业后预计年客流量可达100万人次。

“ESCAPE市外逃园”项目计划打造集 水上旅游景区、ESCAPE冒险乐园、丛林挑战、空中索道及水上滑道等多种业态。该项目的落地，有效补齐了黄埔过去在沉浸式、互动式大型综合游乐业态上的短板，也意味着黄埔文旅产业将正式迈入“大型主题乐园”新时代。

The development, named "ESCAPE," will be a multi-attraction destination featuring a water park, adventure zones, jungle challenges, aerial ropeways, and water slides. It is expected to draw an estimated one million visitors annually upon opening.

The investment signals strong foreign confidence in Huangpu's tourism potential and marks the district's entry into the large-scale, immersive theme park sector. Sim Leisure Group, headquartered in Malaysia, is known for its involvement in landmark projects globally, including sections of Dubai Parks and Resorts, Yas Waterworld in Abu Dhabi, and the Jurassic Park Rapids Adventure in Singapore.

重大文旅项目的落地，是黄埔文旅市场开年即迎“开门红”的缩影。据统计，2026年春节假期，黄埔24个监测点的A级景区、公园及乡村旅游点累计旅游收入近514万元，同比增长超72%，文旅消费显著带动了住宿、餐饮、零售等相关产业发展。而随着国际文旅项目的到来，不止是黄埔文旅版图再添新地标，更是以真金白银的投入，折射出资本市场尤其是外资对黄埔文旅产业发展潜力的坚定信心。

The deal coincides with a robust start to the year for Huangpu's tourism market. During the recent Spring Festival holiday, the district reported a significant surge in tourism revenue. Data from 24 monitored sites, including A-rated scenic spots, parks, and rural tourism destinations, showed total tourism income reached nearly 5.14 million yuan, a year-on-year increase of over 72%. Visitor numbers at these sites exceeded 520,000, a rise of approximately 7.7%.

沈氏休闲集团是

一家在新加坡上市、

总部位于马来西亚的

知名旅游景区运营

及方案设计公司

凭借独特的设计理念和高性价比的运营模式，该集团在全球范围内参与了多个地标性项目的建设与运营，包括 迪拜宝莱坞主题公园、阿布扎比亚斯水世界、新加坡环球影城侏罗纪景区等。

Local authorities view the "ESCAPE" project as a catalyst for upgrading the area's tourism offerings. It is expected to bring advanced operational expertise, attract international visitors, and stimulate growth in surrounding sectors such as dining, accommodation, and retail. The project is also expected to foster a cluster of related businesses, promoting the integrated development of culture, commerce, tourism, and sports.

The district's broader cultural and creative industry is on an upward trajectory. In 2025, Huangpu added 1,429 new market entities in culture, sports, and entertainment, a nearly 30% year-on-year increase. Revenue from large-scale cultural and related industrial enterprises surpassed 90.7 billion yuan.

此次“ESCAPE市外逃园”的落地，不单是国际知名品牌对中国市场的又一次深度布局，也将为黄埔区带来先进的运营经验和国际化的客源流量。据透露，项目开业后预计年客流量可达100万人次，将直接带动周边餐饮、住宿、零售等消费业态爆发式增长。

同时，作为国际文旅标杆项目，其创新业态与高标准运营模式还将推动黄埔区文旅产业向高品质、沉浸式方向升级，吸引上下游相关企业集聚，形成文商旅体融合发展的产业生态，为区域高质量发展注入澎湃动力。